Waeve is a new lifestyle brand that makes ready-to-wear human and synthetic wigs and complementary Wig Starter Kits, selling online nationwide. The company debuts with seasonal drop-style launches; the first drop, “Days of the Week,” includes three 100% human-hair wigs and three 100% synthetic wigs and intentionally omits Sunday. Waeve offers educational how-to tutorials and user-generated content on its website to support customers, and prices wigs from $72 to $398. The brand emphasizes accessibility and representation for Black women and donates 2% of its revenue to a different cause each drop. Waeve was founded in 2018 by three Black women—Mary Imevbore, Susana Hawken, and Tiiso McGinty—and launched nationwide online to fill gaps in the beauty industry.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2021