Waggle collects user-generated pet content via a mobile app and website, curates and lightly produces clips, then syndicates that programming through an e-mail newsletter, website, mobile app and Facebook. The New York City–based startup was incubated at Broadway Video Ventures and forges partnerships with organizations such as the Westminster Kennel Club Dog Show, America’s Funniest Home Videos and the San Francisco SPCA to fuel its digital programming. Since its beta began in September, Waggle has aired at least 1,000 hours of live-streaming pet videos on Facebook and garnered more than 10 million views. Co-founder and CEO Matt Cavnar says the company aims to celebrate pets and build a community-driven destination for animal lovers and pet parents. Eventually Waggle hopes to help pets and their owners become micro- and mega-influencers who can generate income via product placements or content licensing. The company has eight full-time employees, about half based in San Francisco, and intends to use its new capital for hiring, community and content development.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2016