Wahyoo, founded in 2017 by Peter Shearer and based in Indonesia, provides digitization services to micro, small and medium enterprises in the food and beverage industry. Its offerings include access to networks for sales and fulfillment, and it built the Bikin Tajir Group, a cloud-kitchen project that supports MSMEs and offers franchise rights for culinary brands. More than 27,000 companies use Wahyoo's services. The company completed a $6.5M Series B that raised its post-money valuation to $38.9M, with its share price nearly tripling compared to the prior year. Wahyoo previously raised $5M in an August 2020 Series A led by Intudo Ventures. The business continues to expand its platform and franchise initiatives to support F&B MSMEs. Wahyoo provides a platform and complementary services to digitize warung makan operations, including next-day grocery delivery from its own warehouses, integration with Go Food, and an education program called Wahyoo Academy. The app, launched about a year ago, has onboarded roughly 13,800 warung makan and the company employs about 170 people, including field teams that meet owners in person. Wahyoo is free for restaurant owners and monetizes through brand commission percentages, in-store advertising, and a fried chicken franchise that places stalls in front of partner stores (about 350 stalls today, with a goal of 1,000 by year-end). The startup also runs brand partnerships and offers owners ways to earn via ad banners and brochures in-store. During the COVID-19 pandemic eateries on the platform briefly saw a drop in business in April and May but began recovering in June and July, aided in part by the Go Food integration. Wahyoo plans to continue hiring, develop its tech platform further, expand beyond Greater Jakarta, and explore fintech and catering opportunities as part of its ecosystem strategy.

Total raised

$12M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2022