Waken Mouthcare is an oral-care brand that makes toothbrushes and oral-care products using post-consumer recycled plastics and FSC‑certified cardboard packaging. Its product range includes a Whitening toothpaste, a Daily Care mouthwash that delivers 12-hour protection, and dental floss made in Milan from 100% recycled materials. The company works closely with dentists and formulation chemists on its product development. Waken intends to use the recent funds to expand operations and development efforts. Operating metrics reported include £5.4m in net sales and 3.4m units sold from 2019–2024, and £1.7m in net sales in the twelve months to 31 July 2024. It has a c.15,000 direct‑to‑consumer customer base, nearly 4,000 distribution points at UK retailers (Amazon, Asda, Boots, Ocado, Sainsbury’s, Tesco, Waitrose) and international sales in Singapore, Malaysia, Turkey, Korea and more.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2024