Waldo Photos builds a photo-finding platform that works with professional photographers and events to match attendees to photos and send images to their phones. The service uses facial, object and pattern recognition to identify individuals in event photos. Consumers initiate matching by texting a selfie to the shortcode 'SELFIE' along with the event's hashtag; photographers upload images from DSLRs via a Wi‑Fi SD card. Waldo supports ad-funded free delivery with brand watermarks and a marketplace rev-share model for paid photos. The company has raised $5 million in seed funding led by Upfront Ventures (which contributed $4M). The mobile app is not yet public but is expected to launch on iOS and Android in a few months.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2016