Wangjiahuan is described in the article as a Chinese agricultural products group. The company has secured 800 million yuan (approximately $123.3 million) in a Series B+ round of financing. The round was led by asset management firm CPE. The article does not provide details on the company’s specific products, services, or business model beyond its classification. No information on revenue, users, valuation, founding year or use of proceeds is disclosed in the article. The report also does not list additional investors or terms beyond the lead and the round size. Wangjiahuan operates a farm-to-business e-commerce platform that sources produce directly from farmers and sells to hotels, restaurants and canteens in hospitals, schools and factories. Founded in 1995, the company began as a traditional food supply business and has recently shifted to a more tech-driven model with features such as group buying and selling. It competes with other Chinese F2B platforms including Meicai and Songxiaocai. The company raised 600 million RMB (about $85 million) in a funding round led by Meituan Dianping, which may support further technology and supply-chain initiatives. Meituan views the food supply chain as a sector with potential for scale, growth and profits and says Wangjiahuan has a strong first-mover advantage in bidding, supply chain and funding. The investment appears positioned to create synergies with Meituan’s restaurant, grocery and merchant services.

Total raised

$210M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2021