Way is an Austin, TX-based software company that offers a centralized platform for businesses to manage brand activations and immersive experiences. Led by CEO Michael Stocker, the platform helps curate and offer local events and activations, such as Auberge Resorts Madeline Hotel & Residences’ Day of Adventure in Moab. Leading brands, independent hotels, and management companies like Highgate Hotels, The Little Nell, Auberge Resorts, AutoCamp, and Fairmont use Way to drive revenue and build brand loyalty. The company raised $20M in a Series A to accelerate growth and expand operations. The round was led by Tiger Global with participation from MSD Capital. Way intends to use the funds to scale operations and expand its market presence.

Total raised

$20M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2022