Waylay is a Ghent-based hyper-automation platform that helps enterprises manage complex digital-transformation automation and offers an alternative to large bespoke software builds. The company aims to help customers achieve dramatically improved ROI from digital-transformation investments and to simplify software integration complexity. Waylay positions its product as a way to reverse the tide of big software projects by providing a compelling systems-integration alternative. The startup will use the new funding to grow its team, accelerate product development, and expand its customer base across North America, Europe and Asia. The funding amount has not been disclosed, but the round signals continued investor support for Waylay's go-to-market and product plans. Waylay is a Ghent, Belgium-based platform that connects IoT applications with enterprise IT systems and cloud services. Co-founded in 2014 by Piet Vandaele and Veselin Pizurica, the company has developed an orchestration service enabling businesses to make decisions based on real-time sensor information via automation and notifications. The platform targets use cases across energy, logistics, online retail and smart city projects. Customers include Conrad Electronic SE, CIM Environmental Group, Proximus, the city of Ghent and several utilities. The company raised €1.2M and intends to use the funds to expand sales and marketing and pursue further growth.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2017