Wayook is a Spanish on-demand cleaning startup that offers subscription-based cleaning services. Launched a year ago out of Salamanca, the company is active in 40 cities across Spain. Wayook reports 30–40% monthly growth and an average subscription length of 10 months, with retention rates cited as a key strength. The startup has held its own against better-funded competitors such as Rocket Internet-backed Helpling, which reportedly considered acquiring Wayook before retreating somewhat from Spain. Wayook says it will use new capital to consolidate its leading position in Spain and to pursue international expansion, likely targeting Latin America and other European markets. The company emphasizes repeat cleans as the path to profitability in an otherwise low-margin business.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2015