Founded in 2019 by Esther Leloux, We Are Eves operates a platform where real users post honest reviews of personal care and beauty products. The company positions itself as a place for unfiltered feedback, including negative experiences that are often absent from sponsored social media posts. It says its community has more than 70,000 members who have shared over 180,000 product reviews, which are viewed more than 1.5 million times in the Benelux. The platform is active in the Netherlands and Belgium and, since 2021, in the UK, Germany and France. We Are Eves selects its most active members to test partner products and share their experiences, aiming to bridge consumers and beauty brands and support discovery through authentic, community-driven content. We Are Eves, founded in 2019 by Esther Leloux, operates a community-driven platform where members post honest reviews of beauty and personal-care products. The site emphasizes transparent feedback, including negative experiences, and selects active members for partner product testing rounds to generate authentic content. The platform reports more than 70,000 members who have shared over 180,000 product reviews that are viewed more than 1.5 million times in the Benelux. We Are Eves is active in the Netherlands and Belgium and, since 2021, also in the UK, Germany and France. The company positions itself as an alternative to sponsored social-media posts by highlighting honest member reviews. Joanna Invests has said it will be part of We Are Eves’s expansion plans to the rest of Europe.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2023