We Play Sport builds AI-powered software that turns smartphone videos into professional-quality sports videos, automated highlights, and player statistics through its MatchCapture app. The platform's algorithms detect events such as goals, passes, and shots to generate high-quality videos and create a sporting archive for teams and athletes. The service requires two smartphones to film a match and upload footage for analysis. The first version was recently launched; during beta the app had over 1,400 users and was trialed by clubs including the British Water Polo League and Libellule de Paris across the UK, France, Switzerland, Spain, Taiwan, and New Zealand. Average users spend over one hour per month on the platform, according to an interview cited in the article. The company plans an official launch in September for the 2022/23 season, to scale further in water sports and later expand into basketball and volleyball, and will use fresh capital to expand the team and develop its algorithms. We Play Sport has developed a platform that uses artificial intelligence to turn videos captured on two smartphones into professional-quality sports footage, enabling live streaming and automated post-production. Its AI automates point-of-view changes, generates custom highlights and sports statistics, and embeds sponsor logos into videos. The output is integrated into a social platform where viewers and athletes can share, analyse and discuss content. The team signed its first agreement with the British Water Polo League and is initially targeting water polo clubs and leagues to incubate and evolve the product. The company plans to expand into basketball and volleyball the following year and to deploy the product across multiple leagues and geographies in the first half of 2022 to test user engagement. We Play Sport has received support from the Initiative for Media Innovation and won the IMD Startup Competition in 2020.

Total raised

$0M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2021