We R Interactive was launched in 2010 by CEO David Rose, Tom Thirlwall, Oli Madgett and Chris Kelly and is based in London, UK. Its core product work centers on a proprietary storytelling platform called MUSE, which the company says enables players to live the life of a music star. The company is developing an online music game provisionally titled I AM STAR and will use recent funding for its pre-production. We R Interactive received a €150K grant from the EU MEDIA programme to support that pre-production work. The article notes this grant follows a $5m second round the company secured in May 2011. Management updates include the appointment of music and games veteran Geoff Heath, OBE, as an advisor on strategy, structure and commercial development. We R Interactive is described in the TechCrunch report as an online gaming startup. The article says the company has raised $5 million from private backers. The report identifies the investors only as private backers and does not name individual participants. The article does not provide details about the company’s product specifics, business model, user metrics, or revenue. It also does not disclose the company’s founding year, headquarters, or any future plans. No valuation or use-of-proceeds information was reported.

Total raised

$5M

Funding rounds

2

Latest round

Grant

Latest activity

Dec 2011