WebVisible is an Irvine, CA-based developer of a technology platform that manages interactive advertising campaigns for small- and mid-size businesses. Its Geneva Technology Platform buys advertising space across a variety of media to deliver local, targeted campaigns that aim to generate foot traffic, website visits, or phone calls. The company helps SMBs be found online by consumers searching for their products or services. WebVisible reported vigorous growth, with revenues up 113% year-over-year in 2009. It has closed a $20m Series C to support expansion. The funds will be used to aggressively expand R&D to further enhance the Geneva platform and to grow the company’s sales channels worldwide. WebVisible is an Irvine, Calif. company that offers software to manage interactive advertising campaigns for small-to-medium-sized businesses. Its platform can track consumers’ locations by partnering with companies that have cookies and other tracking data, including Yahoo, MSN, Ask, Local.com, Voicestar, eStara, Telmetrics, Blue Lithium, Advertising.com, ValueClick, and Looksmart. WebVisible then partners with firms such as AT&T, British Telecom, Yellow Pages Group of Canada, Earthlink, and The McClatchy Company, which sell WebVisible’s advertising product to their local business customers. The company focuses on enabling advertisers to reach consumers in specific geographical areas. WebVisible received $12 million in a second round of funding led by Sutter Hill Ventures, with existing investor Redpoint Ventures participating.

Total raised

$32M

Funding rounds

2

Latest round

Series C

Latest activity

Feb 2010