Weddington Way operates an online boutique for brides and their wedding parties that enables collaborative browsing, sharing, commenting and color-palette based shopping. The site assigns each customer a stylist to help with color selection, sizing, styles and ordering, and offers a "Try Before You Buy" program so bridal party members can try dresses at home before purchasing. Its interface emphasizes social browsing with a Pinterest-like feel and filters by shade, price, length, fabric, designer and season. Since 2012 the company says over a million brides and bridesmaids have signed up; it shipped over 25,000 dresses in 2013 and topped its 2013 shipment total in the first half of this year. Weddington Way was founded in 2011 by Ilana Stern and is based in San Francisco. The company plans to use the new funding to grow the team, expand customer acquisition efforts, and further improve its collaborative shopping platform.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2014