WeddingWire is a Chevy Chase, Maryland-based technology company serving the wedding and events industry. It operates a large directory of wedding and event professionals with user reviews and offers local businesses a suite of advertising, marketing, business management, and networking solutions. The company's SaaS platform is used by more than 125,000 local businesses across the U.S. and Canada. Led by CEO and co-founder Timothy Chi, WeddingWire intends to use new capital to expand product offerings for consumers and local businesses and to grow sales and marketing efforts. WeddingWire positions itself as a combined consumer marketplace and business-facing SaaS provider in the events space. In September 2012 it received a $25M investment from Spectrum Equity. WeddingWire operates an online wedding planning platform that enables engaged couples to search, compare and book over 100,000 reviewed wedding vendors and provides free planning tools such as wedding websites and checklists. For wedding professionals, the company offers an all‑in‑one marketing platform to build a professional network, improve search visibility, manage social media and reach mobile consumers across the WeddingWire Network. The company has pursued strategic expansion through acquisitions and partnerships, including using part of the recent investment to acquire ProjectWedding.com from eHarmony. In 2011 WeddingWire signed partnerships with Condé Nast (Brides.com), Internet Brands (Weddingbee.com), and extended its commercial relationship with Martha Stewart Living Omnimedia (MarthaStewartWeddings.com). The article notes continued rapid growth and positions WeddingWire as the #1 wedding network for local and national advertisers. CEO Timothy Chi emphasized a long-term relationship with investor Southern Capitol Ventures and alignment with the company’s vision. WeddingWire operates a combined marketplace and planning platform for wedding services, offering listings for vendors (such as photographers and cake makers), organizational tools, and social/community features for sharing and planning. The site bundles service listings with planning utilities and community features to help couples organize events. Financially, Martha Stewart Living Omnimedia purchased a 40% equity stake in WeddingWire for an undisclosed amount. The transaction ties WeddingWire to a media company that has been expanding its online presence through both building properties and investing in startups. The article notes MSLO recently hired a Yahoo sales executive, underscoring MSLO’s push into digital businesses. No operating metrics (revenue or user counts) or other financial details were provided in the article.

Total raised

$25M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2012