Wedo is an e-commerce furniture retailer that emphasizes a simple shopping experience, an easy-to-navigate site, and strong customer service. The company operates as an online-first business while also running a 10,000ft prime retail store in Colchester. Founded officially in mid-2011 by serial entrepreneur Gareth Knight, Wedo began bootstrapping the project as far back as 2009. The startup employs about 40 people and is on track to do £4 million in revenue this year. Wedo says it plans in 2014 to add additional websites dedicated to soft furnishings, bathroom and garden goods as it expands into broader homeware.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2013