Vipshop is an online "flash sales" retailer in China that sells premier foreign and domestic brand-name clothing, accessories, cosmetics and designer household items in a limited-time sales format. The company reports over 1.5 million members and works with more than 400 brands, including Adidas, Esprit, Nine West, Kappa, Ochirly, GEOX and Triumph. Founded in 2008, Vipshop targets China's fast-growing middle class and provides brands with a channel to distribute and meet Chinese shopper demand. The company closed a $20m round of funding and intends to use the proceeds to expand corporate and marketing initiatives and to invest in operating infrastructure. The article positions Vipshop as focused on scaling operations and marketing to capture further growth in its market.

Total raised

$20M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2010