Well is a social and collaborative list-making application that lets users create and share any kind of list — from books and movies to purchase comparisons — across iPhone, web and mobile web. The product emphasizes visual lists, letting users choose lead images from a stock photo database or upload from their camera roll or Instagram. Social features include following, suggestions that can be added to others' lists, collaborative lists, and a Pinterest-like "relist" feature; notification settings are highly granular. The app intentionally supports non-traditional list types rather than only time-bound to-dos. The startup is a five-person San Mateo team with three ex-Digg engineers among the co-founders. Financially, Well raised just over $1 million in a round that closed in late March and plans to prioritize product improvements (including surfacing trending items) and later integrations to connect listed purchase intent with services that help complete tasks.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2012