Whale Path operates an on-demand platform that lets corporate customers order custom research for business decision points such as market sizing and competitive analysis. Customers launch a “research challenge,” set price ranges for individual data points and a maximum project price, then receive multiple analyst submissions. Multiple analysts upload data points and analysis; Whale Path reviews submissions for accuracy, removes duplicates, and presents multiple data-point submissions to customers. Customers pay based on the accuracy and value of each data point and can grant “kudos” with additional payments to the most valuable contributors. Analysts who earn the most kudos gain access to future projects with higher payouts. The company received a $1.1M seed financing and is a graduate of the 500 Startups accelerator.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2014