WhenFresh is a Data as a Service provider that leverages advanced predictive customer analytics to identify key life events—such as moving house or buying a car—before they occur. Its indicators show when customers are likely to spend more or less, giving companies advance notice of upcoming events and purchasing intent as decisions form. The platform is positioned to help clients time marketing and outreach around those signals. The company is co-founded by Alan Dean and Mark Cunningham and is based in London, UK. WhenFresh reported raising new capital to support growth and will use the funds to expand operations. No operating metrics (revenue/users) were disclosed in the article.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2017