Whering, founded in 2021, is a UK-based platform that helps users digitise their wardrobes, plan outfits, pack for travel and share styling ideas. The company reported a user base of 10 million globally at the time of the announced funding. Whering integrates wardrobe management with styling tools and aims to connect those capabilities to resale channels to promote circular and intentional fashion consumption. Following its $7 million seed round, the company plans to roll out AI-driven personalised outfit recommendations that factor in weather, mood and occasion. Product roadmap items funded by the round include image enhancement, gallery scanning to identify clothing from photos, and virtual try-on functionality. The company intends to use these features and expanded resale integrations to increase engagement and extend the lifespan of users' clothing.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2026