Whittl operates a mobile app that connects consumers with local service providers (haircuts and similar services), initially offering price lists and later adding booking functionality. The company emphasizes unit economics and capital efficiency, running a lower-cost operation compared with typical Valley startups. Whittl takes an average 17.5% cut of services booked through the platform, with that percentage declining the longer a customer uses the app. The firm has been conservative in expansion and maintained a modest burn, using a prior $1.3 million seed to fund about two years of operations. With its new capital, Whittl plans to expand into four new markets this year. Co-founder Mike Zivin has signaled the company may seek another raise in roughly a year, assuming continued execution.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2015