WHP Global is a New York City–based brand management platform that acquires and manages multiple global consumer brands through a shared platform to drive scale. Led by Chairman & CEO Yehuda Shmidman, the company plans to deploy up to $1 billion in capital over the next five years to accelerate growth across its portfolio. WHP intends to invest in marketing, social media and digital commerce to increase brand engagement and expand into new categories and geographies. The company launched with a $200 million equity investment from funds managed by Oaktree Capital Management and announced its first acquisition, Anne Klein, from Premier Brands Group. Anne Klein, founded in 1968, currently generates over $700 million in global retail sales and is distributed by partners including Steve Madden, Kasper Group and E. Gluck. Debt financing for the acquisition was provided by BlackRock Private Credit, including TCP Capital Corp., BlackRock Capital Corp. and certain private investment funds; Shmidman previously raised and invested nearly $2 billion in fashion and consumer brands.

Total raised

$200M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2019