Wicket Labs provides an audience insights platform for subscription video services, led by CEO Marty Roberts. Its core product, the Wicket Scorecard, gives online video providers a deep analytical view of current and future audiences and includes a CHI (Customer Happiness Index) score. The platform helps media and entertainment companies gain visibility into customers, understand how initiatives impact the business, and drive engagement. The company reports nine customers and pilots with partners including MOTOR TREND, Pure Flix Entertainment, and UP Entertainment. Wicket Labs intends to use recent funding to expand its software development team and move into new digital video business verticals serving OTT video services. Wicket Labs builds data and business-intelligence tools aimed at helping media companies understand new forms of viewing and platform fragmentation. The company was founded last year by former executives of Comcast-owned thePlatform and initially acted as a middleman between premium video producers and third-party API vendors. Its mission evolved to focus on arming media firms with the data and insights needed to compete across streaming, social and traditional channels. Wicket Labs plans to use the $2M seed financing to build out its engineering operation. The firm has seven employees and has raised $2.2M in lifetime funding. Leadership changes include CEO Marty Roberts adding Ian Blaine, co-founder of thePlatform, as chief strategy officer.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2018