Widespace operates a branded mobile advertising platform that reaches 230 million unique users monthly across Europe, the US, Brazil and the MENA region. The company focuses on mobile brand advertising rather than desktop or performance-driven ads. Management says the new capital will be used to solidify its position in Europe and expand into key markets. Widespace was founded in 2007 by Henric Ehrenblad and Patrik Fagerlund. At the time of the article it employed 230 people across 10 countries and previously received funding from Northzone and Industrifonden in 2012. Widespace operates a premium mobile ad network and a mobile advertising platform used by brands and media agencies to reach audiences in top-quality apps and sites. Its platform is already in use in over 100 countries and delivers a billion quality ad impressions per month. Advertisers on the network include Volkswagen and McDonald’s, with placements in apps and publisher titles such as Wordfeud, NRJ Radio, Eurosport and Bonnier group properties. Founded in 2007 and based in Stockholm, the company also has offices/representation in Oslo, Helsinki and Paris. At the time of the round it had 27 employees and was hiring. The company plans to use the funding to expand internationally and further develop its mobile advertising platform.

Total raised

$21M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2016