Wiggles is a direct-to-consumer petcare brand founded in 2018 that sells food, treats, supplements, medicines and provides a range of petcare services. Its current portfolio comprises over 42 SKUs across multiple categories. The company plans to increase investment in research and development to accelerate launch of new category-creating products. Management says the funding will be used to deepen its geographical footprint in India, with plans to launch services in at least two new markets by FY22. CEO Anushka Iyer emphasized continuing to invest in research and expanding offerings to add value to the petcare ecosystem and help pets live longer, healthier lives.

Total raised

$6M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2021