Wikets is an iPhone social commerce app that lets users make product recommendations (“Recs”) and share them with friends via Facebook or Twitter; the app had gone live in iTunes at launch. Users earn points for recommendations, other in‑app activity, and purchases (100 points = $1), which can be redeemed for gift cards from select merchants. At launch the service surfaces items from featured partners and about 60 major retailers — including iTunes, Etsy, eBay, Amazon, Best Buy, The Home Depot, and Wine.com — and can also pull places from Yelp or Foursquare; users may scan product barcodes. The app’s stream supports followers, Re‑Rec’ing, comments, wishlists, search, and filters for popular or nearby recommendations, making it feel like a social network built around products and places. Wikets raised $1.5 million to build the iPhone application. The article notes competitive and engagement challenges, questioning whether rewards alone will sustain long‑term usage versus building an inherently addictive or need‑fulfilling service.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2011