Willie's Remedy+ is a THC drinks brand inspired by Willie Nelson’s decades-long advocacy for cannabis. The company formulates social tonics—ranging from 750 ml spirits to 12 oz seltzers and 2 oz shots—using USA-grown, hemp-derived THC blended with CBD, CBG, and L-theanine for a fast-acting, short-lasting effect. Since its launch less than a year ago, the startup has sold over 400,000 bottles and claims the top spot for THC beverages sold online. Looking ahead, management plans a national retail rollout in early 2026, leveraging JuneShine Brands’ three-tier distribution network and debuting a 10-SKU portfolio in chains such as Total Wine, Lowe’s, Binny’s, and TXB. The product targets consumers seeking balance and functional relaxation rather than intoxication, which the team believes will translate to high in-store velocities. Willie Nelson’s cultural cachet and the brand’s commitment to farmers, including an initial $40,000 donation to Farm Aid, underpin its marketing narrative. Financially, the company just secured a Series A round to fund inventory, marketing, and expanded distribution, positioning it for substantial retail growth. The combination of strong early e-commerce traction and celebrity branding provides early proof of concept as it scales.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2026