Windsor Circle offers a predictive lifecycle and retention marketing platform that combines predictive algorithms, a retention analytics suite, custom segmentation, and behavioral tracking to build rich consumer profiles. The platform touts enterprise‑grade, guaranteed data integrations between eCommerce and marketing software and reports an average 10x ROI and a 17% lift in retention rates after 12 months for clients. Its customer base includes hundreds of global retailers such as L’Oréal, Johnson & Johnson, and Ghirardelli Chocolate, and case studies show substantial improvements in open rates, churn reduction, and repeat purchase rates. Windsor Circle plans to expand product development and enhance its data science and predictive capabilities while growing its sales and eCommerce professional services teams. The company also intends to deepen partnerships with platforms like Magento, Oracle, IBM, and Salesforce and increase industry visibility at events such as the Internet Retailer Conference and Exhibition. The firm currently employs about 80 people and is hiring across sales, client success, and professional services roles. Windsor Circle provides multichannel customer retention software that connects e-commerce platforms, email marketing systems, and other data sources to enable predictive customer analytics and automated lifecycle campaigns. Its platform supports big-data integrations, abandoned cart recovery, product recommendations, and other retention marketing automation. The product launched in mid-2011 and the company reports nearly tripling prior-year revenues in 2013 while counting close to 200 retailer clients. Named customers include Bonobos, Case-Mate, CafePress Services, Gaiam, SurfStitch, and Spangler Candy. Windsor Circle highlights strong client ROI and automation that frees marketing teams to focus on higher-value tasks. The company plans to extend its retention automation technology, expand into new channels and verticals, and grow its team and marketing efforts to meet increasing customer demand. The business is based in Durham, N.C. Windsor Circle’s Retention Marketing Platform connects eCommerce platforms, email marketing software, and other data sources to analyze customer purchase history and behavior, then automate segmentation, personalization, loyalty and product-recommendation email campaigns. The platform integrates with merchants’ existing email software to drive targeted thank-you, win-back and segmented campaigns. Clients cited include Karmaloop, SurfStitch, Case-Mate and Spangler Candy, which reported a major single-day revenue lift after using Windsor Circle’s analyses. The company says its clients have seen an average increase in repeat buyers of over 46% since 2012. Financially, Windsor Circle has raised more than $2.4M in venture and angel funding across three rounds, including an oversubscribed Series A Prime (A-1) that added roughly $950K. Management projects more than 200% growth in both revenue and clients by the end of 2013. Planned uses of the new capital include office expansion, 7+ new hires, and accelerated marketing, client acquisition and product development.

Total raised

$13M

Funding rounds

4

Latest round

Debt Financing

Latest activity

Apr 2016