H.D.D. is a wine company marketing brands from Napa and Sonoma, including VML Winery, Truett Hurst Winery, Bradford Mountain, Healdsburg Ranches and Stonegate. The company employs a "Disruptive Wine Business" model that focuses on direct-to-consumer sales as well as direct sales to on-premise (restaurants) and off-premise (retail) accounts rather than relying on the traditional three-tier distributor network. H.D.D. partners leverage a significant network of partner-owned vineyards, wineries and wine sources and a creative team to develop novel products and packaging. The business reports rapid revenue growth, from first-year sales of $500k in 2008 (2,500 cases) to almost $20 million in 2012 (250,000 cases). Near-term plans mentioned in the article include releasing innovative packaging concepts and adding e-commerce to the sales engine. The company emphasizes quick time-to-market, flexibility, and aesthetic-driven product development to respond to changing consumer motivations.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

May 2012