Winestyr is a full-service direct-to-consumer wine marketplace that curates small-production wines and makes them accessible to consumers across the country via wine clubs, wine gifts, and its marketplace platform. The company was co-founded by Scott Washburn (Chief Growth Officer), Bob Wilson (Chief Executive Officer), and John Wilson (Chief Operating Officer). Based in Chicago, IL, Winestyr operates a showroom model alongside its digital subscription and gift offerings. The company raised $3M in its first institutional round of funding. Winestyr plans to use the proceeds to bring its showroom model to new markets and to accelerate digital growth of its wine subscription and wine gift products. Winestyr curates wines around activities and life events, offering irreverent “wine playlists” instead of traditional scoring. The site partners directly with small wineries and forwards orders to producers rather than holding inventory, enabling access to roughly 83% of wineries unavailable in local stores. Winestyr caps shipping at $10 per order and cuts out wholesalers to improve price and selection. The company has signed up 22 wineries and is targeting 60 by January as it scales supply. Founders Bob and John Wilson taste featured wines for quality control and run live chat support to help customers choose. The site is live, taking orders, and the company completed a $550,000 seed round.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2018