wireWAX offers a cross-platform SaaS tool that lets users add clickable tags to faces and objects in web videos; the tags track and move with the object. The technology is available for Flash sites and as a native touchable video version for iPad and other Flash-restricted devices. It was developed by co-founders Steve Callanan and Dan Garraway based on Callanan’s TV production experience. The company reports more than 1,500 subscribers and clients including EMI and FremantleMedia FMX. Fashion retailer Oki-ni used wireWAX to create shoppable videos with click-through rates up to 58% and a 1% conversion on an average product value of $254. Spencer Hyman (ex-COO of Last.fm and CEO of ArtFinder) has joined as a strategic advisor and earlier investor.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2011