WiseLife makes eco-friendly yoga mats, fitness gear, accessories, and wellness items designed for durability, grip, and skin comfort. Its products feature bright designs and are positioned as affordable options for Indian families. The team uses customer feedback and modern data tools to iterate on materials and designs, blending innovation with traditional mindfulness. WiseLife appeared on Shark Tank India, which helped build trust and grow its community. The brand emphasizes "vocal for local," with products made in India and a focus on community education via social media. Recently, WiseLife raised ₹8 crore to fund new designs, open more stores, and expand distribution across India. It aims to make healthy living affordable, eco-friendly, and accessible to millions of Indians.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2025