Wistia provides professional video software for small and medium-sized businesses to create, host, manage, distribute and analyze video content. Led by CEO and co-founder Chris Savage, the company was founded in 2006 and is based in Cambridge, Massachusetts. It serves more than half a million businesses across 50 countries, with customers including HubSpot, MailChimp, Sephora, Starbucks and Tiffany & Co. Over the past 12 years the company raised $1.4M in angel funding. Financially, Wistia secured $17.3M in debt financing in the reported transaction. The debt was used to repay its angel investors. Wistia offers a software-as-a-service product that enables business users (not IT) to share video selectively—gating access with usernames and passwords rather than placing videos on the public Internet. Its platform includes detailed analytics so customers can see who watched videos, how many minutes they watched, and other engagement metrics. The three-and-a-half-year-old company serves more than 200 customers, including Cushman & Wakefield, textbook publisher Pearso,n, and Cirque du Soleil. Wistia competes with providers such as Fliqz, Brightcove, and Ooyala but emphasizes selective sharing and analytics as differentiators. The company plans to use new funding to hire more people and expand marketing and advertising.

Total raised

$18M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Jul 2018