Wix provides a drag-and-drop, Flash-based website creator and templates aimed at non-technical users. The company operates a freemium model where users pay for extra customization and design features. Wix reports nine million users and has developed 8.5 million individual sites; it doubled in size over 2010 and added a U.S. west-coast branch to its Tel Aviv and New York offices. Founded in 2006, the company plans to use new funding to roll out social and mobile products, including a mobile site creator that will leverage HTML5 and a Facebook application to integrate Wix sites with fan pages. The company acknowledged the risk of focusing on Flash given industry moves toward HTML5 on mobile but said Flash remains its preferred platform for desktop sites. Wix faces competition from Weebly and Yola. Wix provides a simple, user-friendly platform for building Flash-based websites and widgets with a drag-and-drop editor and customizable templates. The product emphasizes SEO preservation so users do not lose search visibility when using Flash. Wix operates a freemium revenue model, charging users for additional customization and design features. The company has partnered with third-party design and image sites such as Fotolia to expand its content offerings. Wix reports 3.5 million free users and is adding about 400,000 new users per month. The company faces competition from services including Weebly, Sprout, and Yola. Wix offers a web-based Flash editor that lets users create artful widgets and full websites without losing SEO value. The company launched a public beta last June and has shown rapid user growth. Co-CEO Allon Bloch says Wix crossed the 200,000-user mark and is adding between 2,000 and 3,000 new users per day. Users are creating roughly 2,000 new web pages and widgets daily, with about a 75/25 split favoring full web pages. Wix content generated 20 million pageviews in September, up from 13 million in August, with the U.S. accounting for about 50% of traffic and sizable audiences in France, the UK, Brazil, and Canada. The company plans to monetize via $5–$10 monthly premium features aimed at businesses and designers, such as removing the Wix logo and enabling custom domains.

Total raised

$54M

Funding rounds

3

Latest round

Series D

Latest activity

Mar 2011