Wonder Brands pivoted from buying established sellers to acquiring e-commerce infrastructure and developing its own digital brands across marketplaces like MercadoLibre and Amazon. The company uses marketplace data plus AI-driven operations, marketing, analytics, supply-chain and working-capital tools to create and scale products. In the past 12 months it launched more than 15 brands and introduced over 2,000 SKUs, with plans to double SKUs in the next year and enter new product categories. Wonder Brands reached profitability in 2022 and is generating over $100 million in annualized revenues with an annual growth rate exceeding 100%. It currently operates in Mexico, Colombia, Chile, Argentina and Uruguay and plans to use new capital to expand into the rest of South America, hire staff, build distribution channels and invest in go-to-market. Wonder Brands acquires digitally native sellers on MercadoLibre, Amazon and other marketplaces and uses technology and operating support to scale them. The company offers category and brand management, marketing and performance, inventory and logistics automation, and channel operations. It focuses on home & garden, sports & fitness, and beauty & personal care. Founded in January 2021 by Nicolás Gonzalez Luna and Federico Malek, the company currently has 20 employees and plans to triple headcount in the next month. Wonder Brands targets larger sellers (at least $5M in revenue) using a buy-and-build approach rather than pure consolidation. The company aims to reach $55 million in revenue by year-end and $100 million within the following 12 months, and plans to begin operations in Brazil by the end of 2021.

Total raised

$36M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2023