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WOOM

Calle Aizgorri 6, Madrid, 28028, Spain

Overview

WOOM provides a personalised mobile app and community focused on women’s health, covering cycle tracking, conception, pregnancy, postpartum and menopause. The company aims to help women conceive quickly or seek fertility specialists when needed and to support women through each life stage. WOOM combines community support with data-driven features delivered via its application. It reports 1 million registered users, 1.6 million downloads and has helped over 60,000 women get pregnant; in Spain 5% of women giving birth already use WOOM. The startup operates across seven Spanish-speaking markets (Argentina, Chile, Colombia, Peru, Mexico, USA and Spain) and has launched a new English version to expand globally. Future product plans center on deeper integration of data science and machine learning to build predictive algorithms for fertility and to develop products for different stages of women’s lives. Woom Fertility is a femtech startup founded in 2015 by Laurence Fontinoy and Clelia Morales that provides a fertility-focused mobile app to help women on the path to motherhood, whether naturally or via medical assistance. The company launched an Android app in Spain in June 2016 and reports more than 700,000 registered users, about 30,000 active users, and over 500 user testimonials. Woom operates in Spain, Colombia and Mexico and is growing organically in Chile, Argentina, Ecuador and Peru. The company is based in Madrid. It intends to use the new funding to accelerate international expansion and to reinforce its team with new hires. After this financing it has accumulated €1.6 million in total funding following its third round. Woom Fertility builds a mobile app aimed at supporting women in their journey to become mothers, whether through natural conception or assisted reproductive technologies. The company launched its Android app in Spain in June 2016 and reports more than 700,000 registered users, roughly 30,000 active users, and over 500 user testimonials. Woom was founded in 2015 by Laurence Fontinoy and Clelia Morales and operates in the women’s health / femtech space. The product combines content and tools tailored to fertility and pregnancy planning for its user base. Financially, the company closed a second funding round in 2017, underscoring early-stage investor interest as it scales user engagement in Spain.

Total raised
$4M
Funding rounds
3
Latest round
Equity
Latest activity
May 2020

Industries

  • Apps
  • Artificial Intelligence (AI)
  • Health Care
  • Lifestyle
  • mHealth
  • Wellness
Visit website

Recent funding

  1. Equity

    May 2020

    $2M

  2. Equity

    Nov 2018

    $1M

  3. Equity

    Mar 2017

    $1M

Team

  • Laurence Fontinoy

    Co-Founder and Chief Executive Officer

    LinkedIn
  • Clelia Morales

    Co-Founder and Chief Operating Officer

    LinkedIn
  • Daisy Rosas Cedeño

    Content & Marketing Communications Manager

    LinkedIn
  • Enrique Martínez de la Cruz

    Chief Commercial & Marketing Officer

    LinkedIn