Wootag is a visual marketing SaaS that enables brands and agencies to place customizable, actionable tags on videos and static displays to drive viewer interaction. The company offers analytics and insights to marketers and says it has helped clients across more than 13 countries and 11 verticals. Wootag reports revenues quadrupled over the past three years while remaining profitable and driving 350%+ increases in customer engagement for users. Recent product work includes the launch of Creative Automation to showcase product collections inside videos. The company plans to use new funding to scale across Asia Pacific and to enhance AI capabilities for in‑video interactivity and audience engagement. Its core product focus remains on supercharging visual content for high-growth marketers and large multinational brands and agencies. Wootag operates an interactive video marketing and analytics platform that enables marketers to create and measure interactive video campaigns. The company is based in Singapore. In a recent financing, Wootag raised $2.7 million in a pre-Series A funding round. The round was led by Euco Investment, Wavemaker Partners and SPRING Singapore. The financing included additional undisclosed investors. The report did not disclose further financial details, founding year, or operating metrics.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2022