Workato
1530 Page Mill Road, Palo Alto, California, 94304, United States
Overview
Workato offers a platform that combines iPaaS-style integration with workflow automation to enable non-technical business teams and IT to build end-to-end automations. Its product includes an AI-powered recipe builder and a library of roughly 500,000 community-created "recipes" for common operational workflows and popular enterprise apps. The company reports roughly 11,000 customers and growth in users to about 100,000 from 70,000 earlier in the year. Annual recurring revenue has more than doubled in the last year, driving a significant valuation increase. Workato emphasizes reuse and scalability with patented cloning technology that lets recipes be adapted across highly customized deployments. Planned product and geographic expansion includes an Asia Pacific data center, deeper EMEA investment and continued platform R&D and acquisitions. Workato offers an enterprise-grade, no-code/low-code integration and automation platform that combines integration and automation capabilities in a single product to let IT and business teams collaborate. The platform makes it easy to integrate disconnected data and applications and securely automate workflows across marketing, sales, finance, HR, IT and other business areas. Workato is used by more than 7,000 businesses, including Broadcom, Coupa, Intuit, Autodesk, Nutanix and Rapid7. The company intends to invest in product innovation and technology development, expand its customer success program, launch its first user conference in 2021, and scale teams in the U.S., EMEA and APAC. Financially, Workato raised $110M in a Series D at a $1.7 billion valuation, bringing total capital raised to over $221M. The company is led by CEO and co-founder Vijay Tella and is based in Mountain View, California. Workato, led by CEO Vijay Tella, provides an enterprise automation platform that connects to and handles mission-critical integrations across thousands of apps and addresses complex workflow needs across business teams. The platform supports workflow automation for Finance, HR, IT, Marketing, Sales and Support while fostering collaboration between IT and lines of business. It offers enterprise-grade security and governance and scales elastically without requiring provisioning of servers or cores. More than 6,000 enterprises use Workato, including Intuit, Coupa, Nutanix, Slack, Procore, Grab, Rapid7 and Autodesk. The company plans to use the new funding to expand operations and accelerate its product roadmap, including extending its Application Partner community with SaaS companies such as Zendesk, Snowflake, OutSystems, Marketo, ServiceNow and Salesforce. Workato provides an integration and automation platform that connects virtually any SaaS tool and lets users set triggers and actions through a drag-and-drop interface. The company positions its product for business users rather than IT admins, aiming to let less-technical team members build integrations and automate workflows. Workato makes extensive use of AI/ML, branded as Recipe Q, to guide users by recommending next steps, suggesting field mappings, auto-validating mappings and improving automations as more are built. The AI system also handles errors and offers features such as sentiment analysis to detect email intent and route messages accordingly. The company has launched AI-enabled Automation Editions for sales, marketing and HR, with editions for finance and support planned for the future. Financially, Workato announced a $25 million Series B round and, combined with prior rounds, has attracted investments from major SaaS players including Salesforce. Workato builds a workflow automation platform called Turing that helps companies simplify integrations between SaaS applications and APIs. The platform uses machine learning to suggest and auto-author integration "recipes," with the company reporting 55% of recipes were auto-authored during Turing's beta. Workato also applies ML to help self-correct broken recipes and presents recipe flows in plain language so non-developers can fix and rerun them. The company says 78% of customers go live with the product in the first week, aided by many prepackaged recipes for tools like Salesforce, Workday, Zendesk, and Slack. Its product is used at over 21,000 organizations, including Box, IBM, Cisco, Ideo, and Credo.
- Total raised
- $415M
- Funding rounds
- 5
- Latest round
- Series E
- Latest activity
- Nov 2021
Industries
- Cloud Computing
- Data Integration
- Marketing Automation
- SaaS
- Sales Automation
Recent funding
Series E
Nov 2021
$200M
Series D
Jan 2021
$110M
Series C
Nov 2019
$70M
Series B
Dec 2018
$25M
Series A
Jul 2017
$10M