WorkMagic offers a full‑stack AI marketing platform that automates image and copy generation, campaign management, and attribution analytics for Shopify sellers. The startup targets small merchants (annual GMV under $1M) while its attribution models also aim to improve media efficiency for larger brands. Its system connects to marketing accounts on Facebook, Google and other channels to analyze campaign effectiveness and continuously fine‑tune creative via a mix of mainstream foundation models and in‑house models. WorkMagic debuted its one‑stop marketing platform in early September and has since accumulated thousands of registered users and hundreds of subscriptions. The company was founded in June and has grown to over 30 employees across five countries in three months. Co‑founders include CEO Lidong Yang (formerly head of growth at TikTok Ads) and Shuting Zhao (formerly a senior product data scientist at Waymo), and the team positions the product as an “empowering” tool for small, one‑person shops.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2023