Workweek creates digital-first business-to-business newsletters and podcasts aimed at professionals. The company has 43 employees and more than 500,000 subscribers. It plans to launch a professional network platform organized into eight themed communities including marketing, healthcare, fintech and HR. Workweek also plans to expand its paid subscribed newsletters and launch a marketplace of apps to enhance productivity within each field. Adam Ryan is co-founder and CEO. The company was founded two and a half years ago and is based in Austin. Workweek is a creator-first B2B media company founded by Adam Ryan and Becca Sherman that aims to infuse media into every sector of the business world. The company recruits and supports emerging creators across verticals — it has already brought on creators in healthcare, cannabis, fintech, and the media industry. Workweek offers above-market salaries, full-time benefits, revenue-sharing agreements, technical and creative support, marketing assistance, and a dedicated operating team to prioritize creators. To execute its vision, the company raised $1.5 million in funding led by LightShed Ventures. Workweek plans to onboard and announce a new creator every two weeks and to enable creators to go omni-channel while retaining creative control. The company positions itself to offset economic inequities between media companies and creators and to deliver high-demand content to niche audiences.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2024