Wove, formerly TapFwd, rebranded earlier this year after largely abandoning its prior mobile ads business to focus on a brand collaboration network. The platform matches companies and recommends partners based on market and customer demographics, then negotiates terms, develops promotional materials, executes the partnership and measures its effectiveness with built-in digital tools. Companies sign up and pay an annual fee to use Wove’s service. The product originated from customer demand and Wove counts HotelTonight, Turo and Winc as customers. With new funding, the startup plans to scale its engineering team to support the product’s growth. TapFwd operates a mobile data marketplace that gathers offline, online, and mobile data and maps it to device IDs to create a unified view of the person behind the mobile device. Led by Co‑Founder and CEO Alex Wasserman, the platform processes 250 billion data points daily across channels. The company provides mobile ad networks, publishers, and marketers with access to this marketplace. TapFwd intends to use newly raised funds to expand the capabilities and coverage of its marketplace. Founded in 2014 and based in San Francisco, the company announced a $3M seed funding round.

Total raised

$12M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2018