Wrap Media is a mobile-first storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web, positioning itself as the 'Narrative Web' native app alternative. The platform aims to increase engagement, activation and conversion for brands, publishers and digital businesses. Customers include Communicorp One, Digicel Group, Gannett, Lover.ly and Trend Media. Founded in 2014 by CEO Eric Greenberg, the company has raised $27.7M in total funding to date. Wrap Media said it will use the additional capital to expand operations and has recently expanded its leadership team with hires including Kristine Shine as Chief Growth Officer, Anne Driscoll as Chief Marketing Officer and James Donelan as SVP of Engineering & Operations. Wrap Media offers a mobile publishing product called "wraps" that lets users build interactive, app-like mobile experiences faster and cheaper than native apps and simpler to navigate than responsive sites. Wraps can include video, e-commerce, geolocation, and customer support features and can be embedded in webpages or sent as web links. The company positions its editor as "as simple as making a PowerPoint" and cites examples such as a Salesforce CRM handbook built as a wrap. Facebook Canvas is noted as a rival but limited to Facebook's walled garden, while Wrap Media runs anywhere a web link or webpage operates. Wrap plans to use the new funding to grow its business in Japan and to target Japanese brands seeking higher mobile engagement without building native apps. Financially, this round brings Wrap Media's total funding to $25.2 million, following a Series A announced in April 2015 prior to its public launch. Wrap provides a template-driven platform that lets advertisers and organizations create highly interactive, bite-sized mobile web apps without code. The product exited private beta and launched publicly as a mobile storytelling and commerce platform aimed at replacing short-lived native apps. Pricing is tiered, starting at $100 per month for small businesses and scaling to several thousand dollars per month for larger corporations; free accounts are offered for non-commercial content. The company recently hired Peter Foster, former Yahoo VP, as Chief Revenue Officer to help drive commercial growth. Leadership says the new funds will be used to optimize product features, grow the team and expand go-to-market efforts. Wrap has raised $18.7 million in total funding to date. Wrap Media provides a web-based authoring tool that lets companies create app-like, card-based “wraps” for mobile marketing without code or design experience. Wraps are swipeable, embeddable experiences that can include video and links and be shared via email, SMS, and social networks. The product is delivered initially over the mobile web but the company plans to serve these experiences from any screen, including phones and potentially living-room TVs. Wrap targets both small-business and enterprise customers; pricing is expected to start around $300–$500/month per user for SMBs while enterprise pricing is higher and transactional options exist. The company is in private beta, has about a half-dozen named customers (including CBS Interactive, Loverly, and StumbleUpon) and is in discussions with roughly 50 other companies. Founder Eric Greenberg previously built other startups and seeded Wrap with his own capital; the company plans a public release in September.

Total raised

$29M

Funding rounds

4

Latest round

Equity

Latest activity

Apr 2016