Wrapbook
228 Park Avenue South #36206, New York, 10003, United States
Overview
Wrapbook provides an employer-of-record service and software that streamlines payroll, compliance, expense tracking, and production accounting for film and television productions. Its platform pairs advanced technology with a service model to simplify complex production-finance workflows. The company reports more than 1,000 companies using its platform and over 175,000 worker profiles created to get paid. Leadership includes CEO Ali Javid and co‑founder Cameron Woodward. With the recent $20M equity financing and a reported valuation of $750M, Wrapbook plans to expand operations, invest in technology, and hire talent to grow market share. The company previously closed a $100M Series B in November 2021 that valued it at $1B. Wrapbook provides a digital financial services and employer-software platform for the entertainment industry, giving production companies onboarding and insurance tools and workers a portable profile to receive and track payments. The company supports over 1,000 projects per month nationwide and saw worker profile reuse rise to 23% in 2021 from 12% in 2020. Wrapbook has grown its team from 20 to 90 employees and operates as a remote-first company with offices in Los Angeles, New York City, and Toronto. After a $27M Series A earlier in the year, the company completed a $100M Series B and is described in the announcement as hitting a billion-dollar valuation. With the new funding, Wrapbook plans to continue building out the platform, expand its financial-service and technology offerings, and grow the team to support studios, networks, and production companies across television, film, commercials, and live events. Wrapbook provides a digital payroll and production financial-services platform that electronically collects onboarding forms and signatures, runs payroll, presents a payment-tracking dashboard and simplifies obtaining production insurance. The company targets TV, film and commercial productions and describes itself as a vertical fintech focused on the entertainment industry. Demand increased as production resumed during the pandemic, and the company says revenue grew 7x in 2020. The platform also serves cast and crew—about 12% of users have used their Wrapbook profiles to get paid on multiple productions. Wrapbook previously raised $3.6 million in seed funding and was founded in 2018. The team says it may expand into other project-based industries but will double down on entertainment and hire 100 people in the next 12 months. Wrapbook provides a digital platform that automates onboarding, payroll filings, tax payments, and insurance for project-based workforces in TV, film, commercials and live events. It calculates federal and local taxes across all 50 states, handles employer fringes and complex timecards, and collects union pension and health benefits. Wrapbook's digital onboarding and payroll tools aim to replace manual, on-set paperwork, reducing the need for multiple on-set payroll coordinators and days of post-production payroll work. The company offers portable digital profiles for workers to store banking details, tax identification, and other HR compliance records, and positions itself as AB5-compliant and COVID-friendly by eliminating in-person paperwork. Wrapbook raised $3.6M in Seed funding to accelerate product development and adoption. The company has offices in Los Angeles, New York City, and Toronto and seeks to be the premier payroll processing platform for the $181 billion entertainment industry.
- Total raised
- $151M
- Funding rounds
- 4
- Latest round
- Series B
- Latest activity
- Sep 2024
Industries
- Finance
- Financial Services
- FinTech
- Payments
- SaaS
Recent funding
Series B
Sep 2024
$20M
Series B
Nov 2021
$100M
Series A
Mar 2021
$27M
Seed
Aug 2020
$4M