Wristcheck operates a luxury watch trading platform that enables collectors to purchase, trade, and learn about high-end timepieces while cultivating a secure, welcoming community. The company was co-founded by Austen Chu and Sean Wong and is headquartered in Hong Kong. Since its 2020 founding, Wristcheck has positioned itself as a destination for watch enthusiasts and aims to further cement its role as a leading platform in watch culture. The platform emphasizes authenticity, community-building, and connections between collectors and pop culture influencers. Financially, the company has raised approximately $13.6 million to date from institutional backers. Recent messaging highlights strategic alignments with influential partners to expand the company’s cultural and commercial reach. Wristcheck operates a consignment platform for secondhand luxury watches, eschewing inventory costs and letting buyers place bids while showing sellers net proceeds. The marketplace charges 8% to sellers and 4% to buyers, positioning itself as a more transparent alternative to traditional auction houses. The company has built a community of roughly 80,000 members, with 43% of customers under 30, and says it has sold multiple watches that transacted for over $1 million; it does not disclose revenue. Headquartered in Hong Kong, Wristcheck sees advantages from the city's tax regime and proximity to Shenzhen for engineering hires, and over 15% of consigned pieces now come from overseas. With new capital, the startup plans to develop a proprietary image-recognition tool to authenticate watches, cross-check stolen-watch registries, and build an engine for real-time and historical price data. It is actively recruiting a CTO to build out its AI infrastructure and expand its digital product set.

Total raised

$13M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2024