Written.com helps brands identify content that is already reaching a target audience by crawling the web and matching marketers to that content. It offers several content-licensing options including re-branding an existing page, moving content to an advertiser’s site and redirecting traffic, or re-publishing posts on a brand’s blog. The company positions this approach as an alternative to creating new content and aims to compensate bloggers for their work. Co-founder and CEO Josh Kerr says the model takes guesswork out of content marketing while returning revenue to writers. Kerr also acknowledged a potential editorial risk but argued it’s in both brands’ and bloggers’ interest to keep content editorially worthwhile. Over time Written.com hopes to build a more automated marketplace where bloggers can sign up directly; initially the company plans to be more proactive in sourcing participants. The company announced a $1M seed financing to support its early growth.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2013