WROGN, founded in 2014 by Anjana and Vikram Reddy and based in Bengaluru, is a casual and activewear label selling apparel, footwear, and accessories via exclusive brand outlets and major e-commerce platforms. The brand leverages celebrity association with cricketer Virat Kohli and has built distribution through partnerships such as Myntra alongside direct-to-consumer channels. Recent financings have been used to bolster its digital-first positioning and expand offline and D2C presence. Management aims to scale WROGN to INR 1,500 crore in revenue over the next five years. Since inception the company has raised roughly USD 90 million from investors including Accel, Flipkart, Virat Kohli, and Sachin Tendulkar. The business has received strategic investments from Aditya Birla Group entities to accelerate growth across channels. Wrogn, founded in 2014 by siblings Anjana and Vikram Reddy and backed by Virat Kohli, is a men's casual and activewear label offering apparel, footwear and accessories. The brand sells direct‑to‑consumer and through platforms such as Myntra, and is pursuing offline expansion. Wrogn reported FY23 revenue of ₹344 crore (up 2.3%) and losses of ₹44.26 crore (up 33%). Management targets ₹1,500 crore in revenue over the next five years. Prior investors include Accel and Flipkart. The recent partnership with TMRW is positioned to accelerate marketplace presence, offline footprint and DTC growth. Universal Sportsbiz is a Bengaluru-based fashion startup that builds and distributes apparel brands co-created with sports and movie personalities. Founded in 2012 by Anjana Reddy, its portfolio includes WROGN (inspired by Virat Kohli), IMARA (Jacqueline Fernandez) and Ms.Taken (a western wear line with Kriti Sanon), sold online and through chains like Shoppers Stop and marketplaces such as Myntra, Jabong, and Flipkart. The company sells via online and offline channels and currently operates 305 stores, targeting expansion to over 1,300 stores within two years. It plans to use the new capital to spread its offline retail network across key markets, expand its portfolio of brands and invest in technology. Management says the fresh capital will help accelerate growth and position each brand to become multi‑million dollar global brands. Financially, the startup has raised $13.5 million to date across five funding rounds and was most recently valued at $160 million.

Total raised

$38M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2024