物只卤鹅 is a stylish, light‑dining chain whose core product is Chaozhou Chenghai 'lion‑head' braised goose. The brand targets mid‑to‑high‑end consumers and operates through online self‑media and full‑media channels, including a proprietary public account for orders. Offline presence comprises branded experience stores, smart stores, and delivery points to provide both on‑site experience and delivery services. The company recently completed a strategic financing round, receiving RMB 40 million from a single investor. Proceeds are earmarked to support new product innovation and to accelerate expansion across the East China market. No other operating metrics or historical funding details were disclosed in the article.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

May 2024