Wyng offers a privacy-first personalization platform built from the ground up on a zero-party data (ZPD) API and privacy-by-design principles. Its product portfolio includes Wyng Microexperiences to source ZPD via product finders, quizzes, surveys and promotions; Wyng Profiles to unify ZPD into customer profiles accessible via a secure embedded portal; and Wyng Moments, which uses ZPD and machine learning to insert personalized content, products and offers at key engagement moments. The platform integrates ZPD with existing CRM, CDP and ESP systems and can ingest content from any source including product catalogs and user-generated social content. Wyng positions ZPD as consent-based personal context data (needs, preferences, interests) that customers proactively share to improve their experience. The company reports a profitable customer base of more than 250 brands and enterprises, including Cargill, Church & Dwight, Moët Hennessy and Univision. To speed onboarding of existing customers and attract new names to the platform, Wyng raised $2M from existing investors in early April 2021. Offerpop provides a SaaS platform that enables marketers to run campaigns, manage user-generated content, capture consumer data and drive conversions across digital channels. Its customers include global brands such as L’Oreal, Comedy Central and Lilly Pulitzer, and it is a strategic partner to roughly 2,000 enterprise and mid-market brands. The platform interacts with millions of consumers daily and manages tens of millions of pieces of user-generated content. Over the past 12 months the company has nearly tripled revenue, opened an EMEA headquarters in London and more than doubled headcount. Offerpop is available on the ExactTarget Marketing Cloud HubExchange and is a Facebook Preferred Marketing Developer and a Twitter Certified Product. The company plans to use new funding to accelerate product innovation and expand operations in the United States and Europe and to establish new offices globally. Offerpop is a New York-based social marketing software company that provides a platform for Facebook and Twitter enabling brands to run engagement campaigns, optimize social content, and capture actionable data to convert fans into customers. The company is a Facebook Preferred Marketing Developer and serves over 40,000 customers, including Amazon, Pepsi, MTV, American Express, Etsy, Time Inc., and American Eagle Outfitters. Co-founded by Wendell Lansford (CEO), Prakash Mishra (CTO) and Mark Cooper (CMO), Offerpop targets marketers seeking to turn social audiences into customers. The company raised $5.7M in a Series B and intends to use the proceeds to further develop its platform. Offerpop has raised $10M in total to date. In conjunction with the financing, Robert Belau of Bulger Capital Partners joined the board.

Total raised

$23M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2021