X, the social platform formerly known as Twitter, is pursuing Musk’s vision of an all-purpose super-app. The core product remains a real-time social network, but the roadmap now features X Money, a digital wallet and peer-to-peer payment service slated for a phased U.S. launch in Q2 2025 through a partnership with Visa. The company is also integrating generative-AI capabilities, including Grok-powered news summaries and recently acquired Hotshot’s video-generation technology, to enrich content creation and curation. Financially, X reported roughly $1.4 billion in adjusted profit for 2024 and carries $12.5 billion of debt, leaving its enterprise value close to the $44 billion price Musk paid in 2022. Despite revenue still trailing the pre-acquisition “Twitter era,” the firm’s debt now trades near par, reflecting improved confidence. Upcoming priorities include rolling out creator monetisation through X Wallets, expanding payments internationally, and deepening AI-driven product features, while managing advertiser relations and regulatory hurdles.

Total raised

$3.2B

Funding rounds

10

Latest round

Equity

Latest activity

Mar 2025